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Sustainable Gucci Collection Launches Exclusively On Farfetch

Sustainable Gucci Collection Launches Exclusively On Farfetch

On Wednesday 1st July, Gucci launched Gucci Off The Grid, the first collection from Gucci Circular Lines – an initiative created to support the house’s vision for circular production – which will be sold exclusively on Farfetch.com for the first two weeks.

The collection is the result of teamwork; everybody brought something to it. And in the campaign, too, there is this idea of dialogue among people building something new. I imagined that we could build a treehouse in a city centre, all together, like kids playing in the park. Because all of us need to build this house or to find out that our planet exists, even where it seems it’s not there, or it’s far away.

Alessandro Michele, Creative Director, Gucci

Designed for those mindful of their environmental impact, Gucci Off The Grid uses recycled, organic, bio-based and sustainably sourced materials, including ECONYL®, a regenerated nylon made from nylon offcuts and pre- and post- consumer waste.

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Shoot credits: Creative Director: Alessandro Michele, Art Director: Christopher Simmonds, Photographer/Director: Harmony Korine, Talents: Jane Fonda, Lil Nas X, King Princess, Miyavi, David de Rothschild, Make Up: Thomas de Kluyver, Hair Stylist: Alex Brownsell.

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