For its Fall/Winter 2020 campaign, Daily Paper presents a collection that explores the most pertinent social and moral issues of our time through a ready-to-wear collection and fantasy-led comic.
Mirroring the comic book theme is a all-over print, which is splashed across a jacket and trouser two-piece as well a blazer. A bold red two-piece suit dominates the streetwear labels collection, whilst hoodies and tracksuit use unique tailoring for a utalitiarin appeal.
With a focus on social and moral issues, the Dutch brands latest collection poses the questions “What self-sacrifices does cultural assimilation entail? What does it truly mean to live with deep-seated generational trauma? What is the emotional cost of living up to a ‘faultless’ ideal?”
Follow characters, HoH, Nana, Yannayi, and Massassi as they transpire their way through political, social and cultural issues.
The full Fall/Winter 2020 collection will be launched online, at Daily Paper storefronts and selected retailers worldwide on September 4, 2020, at 12 PM CET.