British fashion brand Ted Baker taps actress Greta Bellamacina for their Made in Britain collection. MIB serves as love letter to the eclectic influences of modern British luxury and style. This premium and contemporary collection which sits above Ted Baker’s mainline offering, celebrates skilled craftsmanship and uses premium materials. Musician Kojey Radical also stars in the campaign, and both him and Greta have created spoken word pieces for the campaign.
“There is a certain eccentricity that lives in British style. You don’t have to go far to see it…I like that there really isn’t any right or wrong, British style is an attitude and what you have to say as much as it is about clothing.”
The MiB collection will be available to buy from 18th March at Tedbaker.com