The New Originals have dropped their latest editorial shot by photographer Sofie Flinth, who recently graduated from the Photography department of the Gerrit Rietveld Academy. The editorial enfolds a powerful portrayal of her grandmother Merete (82) and her best friend Ingrid (88) during another restrictive lockdown.
When you turn 80 years old it’s guaranteed that you, as a character in society, will be portrayed as a weak and very dependent individual. But we are not weak! We are walking and talking and living. We, who have turned 80, have just the same urge as you to feel empowered; Wanting to be portrayed as powerful individuals. Not always photographed sitting or leaning on a walking frame so we won’t fall.Merete and Ingrid
Shop The New Originals here.