Footwear brand TOMS is marking its 15th anniversary with the introduction of a new impact strategy and updated visual identity. TOMS has implemented a new impact strategy, swapping out its original One for One shoe giving model with a commitment to give at least one-third of annual net profits to grassroots. The brand has identified relevant issues that will be the focus of the one-third profits strategy. The three main pillars include (1) promoting mental health, (2) increasing access to opportunity, and (3) ending gun violence, aligning with the belief that together, they help lay the groundwork to create equity for all people, particularly Black, Indigenous and people of colour, LGBTQIA+, and women & girls.
TOMS is also rolling out a new expression of the brand that pays homage to those charging forward, creating meaningful change in the world. Product collaboration in all forms will be woven through this updated brand strategy ranging from a diversified collective of brand ambassadors to exclusive launches celebrating conscious leaders.
Learn more at toms.com