Global jeanwear icon, Wragler has annouced plans to expand the scope of its water conservation efforts with a new global sustainability goal.
The new initiative will vow a 50% reduction in water usage by 2030 and will target fibre production, fabric construction, and product finishing phases.
In 2014, the label partnered with the Better Cotton Initiative (BCI), an organisation that aims to make global cotton production better for the people who produce it and better for the environment.
Changes from Wragler also include the elimination of sandblasting as a finishing process for denim as well as the education of manufacturers, retailers, suppliers, service providers, NGOs, civil society organizations, governmental agencies and academics to transform the consumer goods industry to deliver more sustainable products.
The campaign will also see a new foam-dyeing process for indigo, elimnating 100% of the water used in conventional dye ranges.
The label has also promised that wants nothing to do with deforestation or the degradation of forest habitats and indigenous populations. Pairing with The Rainforest Alliance and Canopy, the denim manufacturer has introduced the FDM Policy which guides responsible sourcing of all packaging materials.