We Working’s 2021 International Women’s Day ‘#ChooseToChallenge’ campaign addresses and starts a necessary conversation on the stereotypes Black women face in society, and how these same stereotypes are often celebrated in White counterparts. The campaign stars successful Black women killing it in their respective industries.
The talent features in a series of three images. The first image is of the talent characterised in the stereotype she has been labelled with. The second image mirrors the stereotype along with the talent’s job description and the third image shows the woman in her beautiful, natural state. We celebrate Black women today and everyday for continuously pushing the culture forward.
See the talent below:
Creative director/director: @cordelljay
1stAD/Senior designer: @leonalouiselee
Stylist assistant: @kaiiamarie
MUA assistant: @phoebe__makeup
Hair Stylist(s): @iamcaseystyles @mitchells_touch
Copy Writer: @anaelleinpics